Promosi Makanan Khas Indonesia Melalui Wirausaha Jasa Berbasis Website Indonesia-Food.com

Randy Frans Fela, Luthfi Zharif, Erlina Nur Arifani, Rizal Friansyah, Mulia Ela Syifaurrohmah

Abstract


Indonesian culinary diversity is a God’s grace for Indonesia to develop its culture in the eyes of the world. Unfortunately,it’s not recognized massively in the world. Regarding to this problem Indonesian-Food.com was born to expose Indonesian culinary to the world. Indonesian-Food.com is a business promotion services that uses websites Indonesia-Food.com. This website uses WordPress Content Management System and Business Finder wordpress theme. The website features included culinary map, search engines, as well as a minimalist user interface. To expand the business, promoting with offline and online media, and promoting the Indonesian-Food.com website while searching partnership. Offline media used includespartnership proposals, leaflets, and merchandises while online media relies on Indonesian-Food.com websites and social networks such as Facebook, Twitter, and Google Plus. Indonesian business-Food.com managed to hook 15 partners with an income of Rp. 2,800,000.00. Break Event Point can be reachedafter gaining 19 partners within 6 months, which equivalent to Rp. 3,654,000.00. Keywords : Indonesian culinary, promotion, Indonesian-Food.com


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